OUR GAME. 

Thinker, creative, strategist, and professional multiple-hat wearer, working with small to medium-sized businesses that are looking to implement or boost marketing strategies. 

HARRY LONG, MANAGING MEMBER

Harry Long is managing member of 81 Shop, LLC., a company created from his passion for people and business strategy.

Unique to its kind, 81 Shop is Birmingham’s very own one-man-run marketing and PR agency.

Having grown up in small town Anniston, AL, where everyone seems to know each other, Harry’s hometown roots manifest in the one-on-one relationships he cultivates with each of his clients.

Harry's professional career has included work as a consultant, marketing strategist, photographer, writer, producer, videographer, director, and creative manager, giving him a wealth of knowledge and a unique keenness to business detail that he applies at 81 Shop. Harry rises to any challenge and uses each of his experiences as opportunities for growth and success as an entrepreneur. Constantly seeking to get better in all he does, Harry solves problems often by becoming the solution.

Harry is committed to his clients in such a way that earns their trust and also their friendship. Because of his interest in why people make the decisions they do, he implements creative marketing strategies unique to each client’s consumers in fresh ways that leave them feeling connected with the product and also wanting more.

Harry received both his B.S. in Marketing and M.B.A. in Business Strategy at the University of Alabama.

 

WIDE SCOPE.

In term of services offered, 81 Shop does not fit into a box with one-size-fits-all solutions. It can be as full-service or little service as is needed for the task at hand. At 81 Shop, the exchange of ideas is welcomed and appreciated.

  • Marketing analysis and consultation

  • New brand development

  • Social media management

    • Content development and execution

    • Social media campaign management

  • Full media campaign development

    • Arrangement, oversight, and execution on major company marketing initiatives

    • Creative for print, digital, video, outdoor, and radio advertisements

    • Media buy consultation and execution

  • Photography and videography

  • Develop and documentation of marketing protocols

  • Public relations: press releases, ghost-blogging

  • Creative writing

  • Budget management

  • Ideas and opportunities

Manderson Internship Recognition Series

Manderson Graduate School of Business

The Manderson Graduate School of Business at the University of Alabama is recognized annually as at Top 50 graduate school. The growth and success of the program has resulted in many of the nation's top organizations recruiting students of the Program for internships and employment.

81 Shop had the opportunity to work with the Manderson MBA Program in a spotlight series recognizing the partnerships the program has with these organizations along with the accomplishments and contributions of their students. The series has been used for placement on the graduate school's digital platforms.


The Farm Chiropractic

Better Than Before

Birmingham United

Profiling the Successes of a Powerhouse

Produced in Q1 of 2016, this promotional film designed to differentiate The Farm's approach to physical rehabilitation services from more traditional rehabilitation approaches. Blending functional, 'real-life' movements with the exercises administered by The Farm, we were able to show the practical applications of the treatments, as well as The Farm's method of keeping their patients "in the game," even while rehabilitating.

Birmingham United Soccer Association is Alabama's largest youth soccer organization, and the league's profile has caught the attention of college coaches across the nation, quickly becoming a great resource these coaches to efficiently recruit the region's top talent.


Snoozy's Kids

Mountain Brook Chamber of Commerce

George Jones of Snoozy's Kids in Mountain Brook, AL has become a bit of an Internet sensation with his highly enthusiastic Facebook video series. Highlighting the latest shipments and unique items his retail location has to offer, George has generated buzz from national children's toys suppliers.

A part of a series of videos for the Mountain Brook Chamber of Commerce's 'Live Local' campaign, this video features one of Crestline Village's favorite destinations for children - Sugar, the local candy store.


Neighborhood Barre

The Keys

 

This short film from Q4 of 2016 tells the story of Rebekah Elgin-Council, a fitness enthusiast who became so taken with her exercise routine, that the coaches and owners gave her a key to the facility... literally.

REACH OUT.

If nothing else, meeting new people and learning about others' experiences generates new ideas. 81 Shop is always open to talk business, to talk marketing... really to talk about anything.

Should you find your organization is in a space where an additional eye, hand, or brain could be of help, please reach out.

205 919-1746

hlong@go81shop.com