HARRY LONG, MANAGING MEMBER
Harry Long is managing member of 81 Shop, LLC., a company created from his passion for people and business strategy.
Having grown up in small town Anniston, AL, where everyone seems to know each other, Harry’s hometown roots manifest in the one-on-one relationships he cultivates with each of his clients.
Harry's professional career has included work as a consultant, marketing strategist, photographer, writer, producer, videographer, director, and creative manager, giving him a wealth of knowledge and a unique keenness to business detail that he applies at 81 Shop. Harry rises to any challenge and uses each of his experiences as opportunities for growth and success as an entrepreneur. Constantly seeking to get better in all he does, Harry solves problems often by becoming the solution.
Harry is committed to his clients in such a way that earns their trust and also their friendship. Because of his interest in why people make the decisions they do, he implements creative marketing strategies unique to each client’s consumers in fresh ways that leave them feeling connected with the product and also wanting more.
Harry received his B.S. in Marketing from the University of Alabama and an M.B.A. from the Manderson Graduate School of Business.
In term of services offered, 81 Shop does not fit into a box with one-size-fits-all solutions. It can be as full-service or little service as is needed for the task at hand. At 81 Shop, the exchange of ideas is welcomed and appreciated.
Marketing analysis and consultation
New brand development
Social media management
Content development and execution
Social media campaign management
Full media campaign development
Arrangement, oversight, and execution on major company marketing initiatives
Creative for print, digital, video, outdoor, and radio advertisements
Media buy consultation and execution
Photography and videography
Develop and documentation of marketing protocols
Public relations: press releases, ghost-blogging
Ideas and opportunities
Clinton Plastic Surgery
We worked with Dr. Michael Clinton and his team to craft a branding message that would demonstrate the attention a patient receives when they visit his office. His message of revealing the beauty of all of his patients presented the opportunity to display a softness as well as a sincerity in his mission to help improve people's lives.
Manderson Internship Recognition Series
Manderson Graduate School of Business
The Manderson Graduate School of Business at the University of Alabama is recognized annually as a Top 50 graduate school. The growth and success of the program has resulted in many of the nation's top organizations recruiting students of the Program for internships and employment.
81 Shop had the opportunity to work with the Manderson MBA Program in a spotlight series recognizing the partnerships the program has with these organizations along with the accomplishments and contributions of their students. The series has been used for placement on the graduate school's digital platforms.
The Farm Chiropractic
Better Than Before
Profiling the Successes of a Powerhouse
Produced in Q1 of 2016, this promotional film designed to differentiate The Farm's approach to physical rehabilitation services from more traditional rehabilitation approaches. Blending functional, 'real-life' movements with the exercises administered by The Farm, we were able to show the practical applications of the treatments, as well as The Farm's method of keeping their patients "in the game," even while rehabilitating.
Birmingham United Soccer Association is Alabama's largest youth soccer organization, and the league's profile has caught the attention of college coaches across the nation, quickly becoming a great resource these coaches to efficiently recruit the region's top talent.
Mountain Brook Chamber of Commerce
George Jones of Snoozy's Kids in Mountain Brook, AL has become a bit of an Internet sensation with his highly enthusiastic Facebook video series. Highlighting the latest shipments and unique items his retail location has to offer, George has generated buzz from national children's toys suppliers.
A part of a series of videos for the Mountain Brook Chamber of Commerce's 'Live Local' campaign, this video features one of Crestline Village's favorite destinations for children - Sugar, the local candy store.